Our Advertising Campaign

lg2 agency sign the Centraide of Greater Montreal's advertising campaign under the theme Poverty has consequences. Give.


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Annick Gagnon

514 288-1261, extension 242


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Nov. 15, 2017 

2017 RBC Challenge

Today, 500 company employees went head to head with professional athletes to climb Place Ville Marie, one of Montreal’s tallest skyscrapers.

For International Day for the Eradication of Poverty on October 17, the Centraides of Quebec are coming together to break down taboos and prejudice and, above all, shine a light on a social problem that is all too often hidden or misunderstood.

Centraide of Greater Montreal’s 2017 campaign was launched today in downtown Montreal during its Generosity March, which also celebrated 375 years of generous support in the community. 

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