{"id":61775,"date":"2023-09-18T15:16:39","date_gmt":"2023-09-18T19:16:39","guid":{"rendered":"https:\/\/www.centraide-mtl.org\/?p=61775"},"modified":"2025-04-03T13:34:10","modified_gmt":"2025-04-03T17:34:10","slug":"giving-to-centraide-means-giving-back-to-all-of-society","status":"publish","type":"post","link":"https:\/\/www.centraide-mtl.org\/en\/blog\/giving-to-centraide-means-giving-back-to-all-of-society\/","title":{"rendered":"Giving to Centraide means giving back to all of society\u00a0"},"content":{"rendered":"\n

For this special year marking our 50th anniversary, we are launching a new ad campaign that will run for two years until August 2025. <\/p>\n\n\n\n

This campaign will highlight the invaluable work of Centraide and the over 375 community agencies and projects in its network that help 800,000 people every year in Greater Montreal. <\/p>\n\n\n\n

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A powerful message with an impactful signature<\/strong><\/strong><\/h3>\n\n\n\n

This campaign is driven by a powerful message: that every person helped by Centraide becomes an agent of change who contributes to the well-being of all of society.  <\/p>\n\n\n\n

We can confidently state that when 1 out of 5 people receives our help. 5 out of 5 people benefit from it. <\/strong><\/p>\n\n\n\n

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Moving video stories<\/strong><\/strong><\/h3>\n\n\n\n

The campaign centres on two moving videos about the experiences of two people who, although they have different stories, have one thing in common: both received significant help from Centraide-supported agencies at critical times in their lives. These videos lead us into their personal journeys to reveal Centraide\u2019s positive and diverse impact on our community while highlighting the complementarity of agencies that work together to offer much-needed support at different stages of life. <\/p>\n\n\n\n

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\n Everyone benefits – Waiting room <\/div>\n <\/section>\n<\/div>\n\n\n\n
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\n Everyone benefits – Store (French version only) <\/div>\n <\/section>\n<\/div>\n<\/div>\n\n\n\n
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Meaningful illustrations<\/strong><\/strong><\/h3>\n\n\n\n

Centraide worked with Montreal illustrator J\u00e9r\u00f4me Mireault<\/strong> to create three meaningful illustrations to accompany this message. The artwork represents three of Centraide’s key areas of intervention: <\/p>\n\n\n

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