{"id":22933,"date":"2020-05-26T00:00:00","date_gmt":"2020-05-26T04:00:00","guid":{"rendered":"http:\/\/www.centraide-mtl.org\/media-news\/centraide-launches-advertising-campaign\/"},"modified":"2021-05-17T10:45:47","modified_gmt":"2021-05-17T14:45:47","slug":"centraide-launches-advertising-campaign","status":"publish","type":"medianews","link":"https:\/\/www.centraide-mtl.org\/en\/media\/centraide-launches-advertising-campaign\/","title":{"rendered":"Centraide launches advertising campaign"},"content":{"rendered":"
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Centraide launches advertising campaign\u00a0to recognize the essential work of the community sector<\/span><\/h4>\n<\/div>\n
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Montreal, May 26, 2020 \u2013<\/span><\/strong>\u00a0<\/strong>Since the start of the COVID-19 pandemic, the community sector has responded to the crisis with an extraordinary response from thousands of staff members and volunteers who are on the front lines helping vulnerable people. To honour and thank them, a new advertising campaign created by lg2 is being launched today whose main slogan is \u201cUnstoppable Community Spirit.\u201d\u00a0\u00a0<\/span><\/p>\n<\/div>\n

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This\u00a0<\/span>advertising<\/span>\u00a0campaign<\/span>\u00a0was<\/span>\u00a0produced<\/span>\u00a0by the\u00a0<\/span>Centraides<\/span>\u00a0of<\/span>\u00a0Qu<\/span>e<\/span>bec<\/span>\u00a0in partnership\u00a0<\/span>with<\/span>\u00a0211, the F\u00e9d\u00e9ration des centres d’action b\u00e9n\u00e9vole du Qu\u00e9bec,\u00a0<\/span>the\u00a0<\/span>F\u00e9d\u00e9ration qu\u00e9b\u00e9coise des organismes communautaires Famille,\u00a0<\/span>the\u00a0<\/span>Regroupement des organismes communautaires autonomes jeunesse du Qu\u00e9bec,\u00a0<\/span>the\u00a0<\/span>Regroupement des organismes communautaires qu\u00e9b\u00e9cois de lutte au d\u00e9crochage, and La Tabl\u00e9e des Chefs.<\/span><\/p>\n<\/div>\n

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\u201cCOVID-19 has triggered a wide range of needs. Despite these challenges, the community sector is delivering essential services to vulnerable people with altruism, dedication,\u00a0<\/span>compassion<\/span>\u00a0and resilience. Agencies are adapting in very creative ways to provide help quickly on the ground. They are transforming their services and mobilizing to provide food assistance, support families and youths in difficulty, break the isolation of seniors, and connect with immigrants, people with disabilities, or individuals with mental health problems. Th<\/span>is<\/span>\u00a0ad campaign was created to highlight the remarkable work of the entire community ecosystem,\u201d said\u00a0<\/span>Lili-Anna Pere\u0161a,<\/span><\/strong>\u00a0<\/strong>President and Executive Director of Centraide of Greater Montreal.\u00a0<\/span><\/p>\n<\/div>\n

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\u201cFor a society to function, it needs a tightly woven social fabric.?This campaign<\/span>\u00a0reveals images of people helping people and shows workers and volunteers from the community sector handing out food, mak<\/span>ing<\/span>\u00a0friendly calls to seniors, supporting children over video calls, and distributing\u00a0<\/span>basic necessities<\/span>\u00a0to the homeless.?<\/span>Even with their jobs made harder due to the\u00a0<\/span>spread of the virus, social distancing rules, risks, fatigue<\/span>,<\/span>\u00a0and sacrifices, nothing has stopped these\u00a0<\/span>craftspeople of collective well-being from showing their community spirit.?They are on the front line responding to urgent needs, supporting the vulnerable, and responding quickly to evolving requests for help. Due to the stay-at-home order, we\u00a0<\/span>can\u2019t<\/span>\u00a0see them at work. Centraide<\/span>\u00a0wants us to know that they are there and that they are doing incredible things for our society,\u201d said\u00a0<\/span>Anne-Marie Leclair,<\/span><\/strong>\u00a0Partner and Vice President, Innovation at lg2.<\/span><\/p>\n<\/div>\n

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Ads were developed for television, magazines, daily newspapers, local weeklies, web banners, bus shelters, digital signs, street columns, and other platforms. The ads will run across Quebec from today until July thanks to the generous donation of advertising space by these media outlets: Astral,\u00a0<\/span>Attedra<\/span>, Bell Media,\u00a0<\/span>Capitales<\/span>\u00a0M\u00e9dias<\/span>, Historia, KO Media, Le Devoir,\u00a0<\/span>Outfront<\/span>, Pattison, Postmedia, Quebecor, Radio-Canada, Ricardo Media, Rogers,\u00a0<\/span>S\u00e9ries<\/span>\u00a0Plus<\/span>, TC\u00a0<\/span>M\u00e9dia<\/span>,\u00a0<\/span>T\u00e9l\u00e9<\/span>-Qu\u00e9bec, and The Globe and Mail.<\/span><\/p>\n<\/div>\n

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Centraide would like to thank its partners who contributed their time and expertise to this advertising campaign, particularly lg2 for the design, OMD for ad placements, as well as Baobab Familial, Carrefour familial du Richelieu,\u00a0<\/span>J’apprends<\/span>\u00a0avec mon enfant (JAME),\u00a0<\/span>Santropol<\/span>\u00a0Roulant<\/span>, and La\u00a0<\/span>Tabl\u00e9e<\/span>\u00a0des chefs, which contributed visuals.\u00a0<\/span><\/p>\n<\/div>\n

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Centraide has a presence in 18 regions in Quebec and is supported by private, public and\u00a0<\/span>parapublic<\/span>\u00a0corporations and institutions as well as large trade unions. The money it raises is invested locally to break the cycle of poverty and social exclusion.\u00a0<\/span><\/p>\n<\/div>\n

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V<\/span>iew<\/span>\u00a0the ad<\/span>: https:\/\/www.centraide-mtl.org\/en\/blog\/unstoppable-community-spirit-campaign\/<\/a><\/span><\/p>\n<\/div>\n

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S<\/span>hare the slogan: #<\/span>UnstoppableCommunitySpirit<\/span><\/p>\n<\/div>\n","protected":false},"featured_media":23397,"template":"","class_list":["post-22933","medianews","type-medianews","status-publish","has-post-thumbnail","hentry"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.centraide-mtl.org\/en\/wp-json\/wp\/v2\/medianews\/22933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.centraide-mtl.org\/en\/wp-json\/wp\/v2\/medianews"}],"about":[{"href":"https:\/\/www.centraide-mtl.org\/en\/wp-json\/wp\/v2\/types\/medianews"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.centraide-mtl.org\/en\/wp-json\/wp\/v2\/media\/23397"}],"wp:attachment":[{"href":"https:\/\/www.centraide-mtl.org\/en\/wp-json\/wp\/v2\/media?parent=22933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}