Coups de coeur
Rio Tinto Alcan
The Jury awarded a Coup de cœur to Rio Tinto Alcan for conducting a remarkable campaign in a difficult context, and to honour the commitment of its senior management, which inspired the generosity of all employees.
Xerox Canada earned a Coup de coeur for demonstrating steadfast commitment to Centraide, despite facing significant challenges in 2013, including a major restructuring process. The Jury was impressed by the strong support provided by management, and by the capacity of the campaign to continue forging ahead, especially by enlarging the scope of its canvassing activities.
The Jury awarded a Coup de coeur to HEC Montréal for the strong increase in its participation rate, the incredible leap in the number of Leader donors, the generous involvement of its management team, and for arranging for 25 presentations by agency speakers to be offered to over 500 employees—the combined effect of which boosted donations by 13%.
CGI received a Coup de coeur for its ingenious personalized campaign, which was among the best and demonstrated exemplary commitment to Centraide at all levels of the company. The remarkable support of its management and its fine-tuned canvassing strategies produced a 32% jump in the number of Leader donors.