Coups de coeur

Rio Tinto Alcan

The Jury awarded a Coup de cœur to Rio Tinto Alcan for conducting a remarkable campaign in a difficult context, and to honour the commitment of its senior management, which inspired the generosity of all employees.

Michelle Adams, Principal Advisor – Donations, Sponsorships and Partnerships, with the members of her team. Rio Tinto Alcan is the winner of a Coup de cœur in the category Overall Support.

Xerox Canada

Xerox Canada earned a Coup de coeur for demonstrating steadfast commitment to Centraide, despite facing significant challenges in 2013, including a major restructuring process. The Jury was impressed by the strong support provided by management, and by the capacity of the campaign to continue forging ahead, especially by enlarging the scope of its canvassing activities.

Simon Raby (2nd from left), Client Delivery Manager and director of the Centraide campaign, with the members of his team. Xerox Canada is the winner of a Coup de cœur in the category Employee Campaign – 250 to 999 employees.

HEC Montréal

The Jury awarded a Coup de coeur to HEC Montréal for the strong increase in its participation rate, the incredible leap in the number of Leader donors, the generous involvement of its management team, and for arranging for 25 presentations by agency speakers to be offered to over 500 employees—the combined effect of which boosted donations by 13%.

Jacques Robert (on the left), Professor, Chair IT Department, Taïeb Hafsi, Holder of the Walter J. Somers Chair in International Strategic Management, HEC Montréal, and a member of Centraide’s Board of directors, with the members of the team. HEC Montréal is the winner of a Coup de cœur in the category Employee Campaign – Public Sector.


CGI received a Coup de coeur for its ingenious personalized campaign, which was among the best and demonstrated exemplary commitment to Centraide at all levels of the company. The remarkable support of its management and its fine-tuned canvassing strategies produced a 32% jump in the number of Leader donors.

Leadership campaign director, Claude Séguin (to his right), Senior Vice-President, Corporate Development and Strategic Investments, CGI, and one of Centraide’s Major Donors cabinet’s vice-presidents, with the members of their team. CGI is the winner of a Coup de cœur in the category Leadership Campaign –1,000 plus employees.