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Since the tax changes of 2006, donating securities has become one of the most advantageous ways of giving. Did you know that if you donate these shares directly to Centraide, you will pay no tax on the capital gain? Whereas if you sell them, you will have to pay taxes on 50% of the capital gain. So instead of selling the shares and donating the proceeds, it is more profitable for you to give the shares themselves to Centraide. That way you will receive a donation receipt for the full fair market value of your gift... entitling you to a generous tax credit!
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