Exemplary union involvement and a unique partnership with management

The Jury was particularly impressed by:

• Admirable collaboration between Local 510, CAW Québec and the firm to ensure the success of its Centraide campaign. This included the development of a common strategy which took into account production deadlines and upcoming union negotiations.
• Practice of having management and the union take turns directing the annual Centraide campaign, which demonstrates the degree to which the company is a unique model of partnership and generosity.
• Climb to 66% of the participation rate among unionized employees, thanks to the personalized canvassing of each potential donor and the recruitment of 24 Leader Donors (9 more than the year before).
• Remarkable support from the union president, who inspired solidarity with Centraide by producing a special edition of the union's internal newsletter.
• Presence of the Social Delegates at workplace presentations on Centraide for the purpose of sensitizing unionized employees to the importance of supporting the most vulnerable.
• Voluntary participation of unionized employees in caring activities.