A high performance campaign aimed at overall success

Contagious enthusiasm, dynamic mobilization and boundless creativity: that's how jury members characterized the CAE campaign, which reached new heights in 2007. The jury was particularly impressed by the:

• Outstanding year-over-year growth of 18% (almost $100,000), attributable to increases in the corporate donation, employee donations and Leadership giving at CAE.
• Unqualified support and active and visible participation of senior management, who helped to mobilize all employees at all levels of the company.
• Creation of an impressive and strategic campaign organization led by a experienced multidisciplinary team during a period of unprecedentedly high activity for the company. The 11 member committee was supported by a group of well-informed canvassers managed by 16 team leaders.
• Jump in the number of donors and in the average donation, which now stands at $320, thanks to an analysis of the campaign's progress which enabled the team to make the necessary changes to maximize results.
• Strategic and dynamic Leadership Giving campaign directed by senior management, who focused on raising awareness among potential donors and invited them on a visit to a community agency. The results are eloquent: donations soared by 45% while the number of Leader Donors climbed from 117 to 154. As a final touch, the president gave a recognition luncheon for Leader Donors after the campaign.
• Support from the union, which urged its members to actively participate.
• Creativity of the campaign team, which organized fun and highly motivating activities to encourage employee participation and payroll giving.
• Inspiring slogans: CAE et Centraide: des liens tricotés serrés and Donnez tôt, Récoltez gros to promote "early bird" payroll donations.
• Constant use of communications tools, especially the company's intranet site, to reach all employees and encourage them to give generously.
• Participation in the Loaned Representative Program.
• Various "thank you" activities for volunteers and employees, and a campaign review to provide continuity by laying the foundation for next year's Centraide campaign.