Contribution of National Bank of Canada's 104 Leader Donors and the 18% growth in donations, which were attributable to an increase in the number of donors in the various Leadership categories: Leader, Partner, Ambassador and Major Donor. The Bank boasted 6 major donors ($10,000 or more).
Well-oiled Leadership campaign organization that emphasized individual follow-up in order to encourage Leader Donors to set an example for other employees, an approach that proved highly effective in this large organization which has many remote branches and offices and was undergoing changes in senior management.
Sustained involvement of the Vice-President, who sensitized executives to the importance of giving during senior management meetings and sent a personalized letter to each potential leader donor among the bank's top executives and other high earners.
Personalized expressions of thanks from senior management to all Leader Donors.
Continuing growth in the campaign year after year, and constant effort to always do better and more. National Bank's tangible commitment to Centraide makes it a pillar of the cause of the less fortunate.
