Exemplary efficiency of Pratt & Whitney's campaign organization, and the importance accorded to sensitizing employees through a host of original awareness and volunteer activities with Centraide supported agencies, including two days of caring.
Unqualified support of senior management, which facilitated participation by all employees during a year marked by production challenges and the difficult task of integrating new employees: 35 campaign coordinators from all key areas of the company were freed part-time from their normal duties. They were divided into 8 committees and supported by an impressive team of 200 canvassers who participated in a 2-hour training session. As well, new recruits were paired with experienced canvassers.
Ambitious $1 million campaign goal, which was exceeded once again by an even greater margin than the year before.
95% rate of contribution through payroll giving, and the rise in the average donation to $275.
Well-orchestrated Leadership Giving campaign directed by senior management, who concentrated on raising awareness among potential donors and invited them on a visit to a community agency. The number of Leader Donors ($1,000 or more) rose from 216 to 240, propelling the campaign to new heights.
Exemplary collaboration of the union and its president, which stimulated participation among unionized employees and, most notably, produced a 60% jump in the number of Leadership donations during a period of contract negotiations.
Participation of retirees thanks to the establishment of a special committee which organized tailored activities for them.
Use of best campaign practices and constant striving to improve and innovate in order to better sensitize employees to get involved in the community through Centraide.