Centraide - Quoi de neuf ?

EMPLOYEE CAMPAIGN - 1,000 PLUS EMPLOYEES

Laureate: Pratt & Whitney Canada

A model company in constant progress

The Jury was particularly impressed by:

  • Exemplary efficiency of Pratt & Whitney's campaign organization, and the importance accorded to sensitizing employees through a host of original awareness and volunteer activities with Centraide supported agencies, including two days of caring.
  • Unqualified support of senior management, which facilitated participation by all employees during a year marked by production challenges and the difficult task of integrating new employees: 35 campaign coordinators from all key areas of the company were freed part-time from their normal duties. They were divided into 8 committees and supported by an impressive team of 200 canvassers who participated in a 2-hour training session. As well, new recruits were paired with experienced canvassers.
  • Ambitious $1 million campaign goal, which was exceeded once again by an even greater margin than the year before.
  • 95% rate of contribution through payroll giving, and the rise in the average donation to $275.
  • Well-orchestrated Leadership Giving campaign directed by senior management, who concentrated on raising awareness among potential donors and invited them on a visit to a community agency. The number of Leader Donors ($1,000 or more) rose from 216 to 240, propelling the campaign to new heights.
  • Exemplary collaboration of the union and its president, which stimulated participation among unionized employees and, most notably, produced a 60% jump in the number of Leadership donations during a period of contract negotiations.
  • Participation of retirees thanks to the establishment of a special committee which organized tailored activities for them.
  • Use of best campaign practices and constant striving to improve and innovate in order to better sensitize employees to get involved in the community through Centraide.


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